say anything about Brand Pastonji ice cream I must confess that
despite of running this mega venture, from the core of my heart I am
a down to earth simple person, who runs this project keeping an eye
even on the grass root activities of the manufacturing process.
childhood I lived a normal life in the rural area of Ranuj, my birth
place, situated in the Mehsana district of Gujarat, which is one of
the happening centers of Dairy productions in India. Accordingly our
entire family occupation had been related to agriculture and dairy
productions. Being raised in the country side which was far away
from Metros, I developed a simple honest personality like other
fellow persons of my surrounding area, but even then right from my
early years I could never accept anything at the face value only.
Being very inquisitive in my nature, I have always been looking for
different perspectives regarding any matter and always tried to go
beyond the limits of physical vision because I never accepted any
sort of compromise be it performance or quality of anything, be it
day to day activities or manufacturing the tempting Brand
Pastonji Ice cream.
I could never consider any kind of blockage as a dead end. Blockages
are the barriers where quality and perseverance ends. Breaking any
kind of wall only leads to newer and brighter horizons of life which
elevates the quality and productivity of any effort. Being
associated with dairy productions since my childhood somewhere I had
been aspiring to own my ice cream brand one day. Pure milk is one of
the basic ingredients of ice cream and I knew everything related to
milk and its associated products which gave me an upper hand to plan
about my dream project of an ice cream company.
In the due course of time, in the year of 1989, I started my own ice
cream production unit from a very small place. Initially, though it
belonged to cottage industry, I took all the measures to maintain
the very basics of hygienic norms of ice cream production as per
international levels. This lead me to the position where I could be
accepted by the in-house Corporate food canteens as well as the
highly placed up Institutions.
I always believed that quality of hygienic production is a result of
merely twenty five percent of finance but seventy five percent of
positive intentions. Maintaining my highly valued goodwill, I
successfully continued for the following years in this trade. My
brand had been getting unexpected kind of response from the market
but that could not satisfy me, as I wanted to elevate this
“Brand” to a corporate level.
During that time I somehow attended an International Ice cream
Exhibition held in Illinois, America in 1990 where I got amazed
by discovering the magnanimity of the related machinery structures
and equipments which needed large amount of finance and skilled man
power to handle them. This somewhere our country was lacking at that
time. That did not dishearten me anywhere. I knew it very well
“Where there is a will, there has to be a way”. That philosophy
paved my way to the stage where we are today, as a whole. I started
consulting with the persons related technically to this trade.
Towards this process I visited an American ice cream giant company
and there I developed very cordial relations with workers as well as
the owner of that company. In fact he became very fond of me and my
temperaments. When I disclosed my dreams of opening a new brand in
India, he not only encouraged me towards reaching my goal but also
shared a lot of invaluable self experiences with me to guide me in a
proper way. After going through the extensive R & D process for a
required period of time, eventually I developed the required
machineries and equipments without the erstwhile mega sized
structures, in the same time retaining their same level of
performance. It was a technical revolution which facilitated me to
elevate Brand Pastonji in different metros with corporate image.
RIGHT FORCE, BRIGHT SOURCE
One thing I always believed from the very inception that a right and
honest combination of workforce can only help to reach any higher
goal, which I must say that I blessed with. The kind of unfettered
support I received right from the beginning through Mr. Subhash
Vaidya, Ms.Dipti Shah, Mr. A.V. Hafizi, Mr. A. A. Hafizi, Mr. S. A.
Hafizi, that I could never compensate through any volume of praise.
It was their relentless efforts as well as the love and affections
of my entire work force which could materialise the dreams I saw
the Brand Pastonji manufacturing unit of Mumbai, Nashik and
Mehsana district a number of skilled as well as semi skilled hands
and minds are coordinating with an international level quality and
hygiene to produce innumerable numbers of delectable and tempting
ice cream varieties round the clock.
My owe my family for their strong support throughout the years in
all thick and thins. Our next generation is equally enterprising and
working on new projects.
ON THE WATER FRONT
Water the basic component of this earth, we felt should be in its
purest form as it comes out of the womb of mother earth. Being
related to dairy industry we can feel the essence of purity which we
coordinated with hygiene by producing crystal clear packaged
drinking water under Brand Pastonji's flagship image.
Apart from it we are at the final stage of R&D process towards the
production of delicious curd made out of completely unadulterated
form of milk. Not only this, very soon our company will introduce
one of the most delectable taste of butter to let you re- invent the
taste of its magic.
In all my relentless efforts through all these years I just want to
repay my country with global pride of production centre for quality
dairy and its related products as per international standards.
I am thankful to all the people who helped me in my journey towards
the success and Ofcourse, The Almighty, whom we all can never
why we aptly say that our’s is an
“Ice Cream with A Warm Heart”